To be effective, tradespeople and especially those in the automotive sector need to run the right type of website and backup tools in order to get the best return and avoid spending more than they need.
Automotive Industry – Website Special Features
The key thing for those doing car repairs or serving is to to get customers to turn up at your business! Your website content should be relevant to your local clients and also updated regularly with new offers, specials, news etc, just as you would advertise these in the local press.
Unlike the first generation brochure websites common in the trade, ours is a content-managed version allowing business owners to update or add pages themselves at no cost, whenever they like. This can be by Web browser, Desktop App, even a free iPhone or Android App! Also, your clients that have an email address can be automatically notified of the new offer or article.
No Sales Leads Go UnAnswered
Unfortunately it’s too common for online leads using the online enquiry forms to be lost or not responded to. This destroys the consumers confidence in the company concerned. We therefore include expert tracking and notification systems within our webforms to prevent this occuring. This can also be easily extended to track leads via phone or normal email too.
Sell Service Vouchers or Accept Payments Online
We include a mini shop with each site, allowing business owners to not only collect credit card payments online, but to look to sell special service vouchers and/or speciality items. These e-stores are primarily for existing clients as a special ‘trade’ or club members. This is important, since at the end of the day, the objective of the automotive website is to get new clients to come to your business. Online store area allows you to provide the online eCommerce tools people expect these days of all businesses.
Add in Google Apps, Maps and Directories
Key ingredients for online leads in this sector are having your contact and website listed in specific local Directories and on Google Maps. Google also provide other free tools to streamline business communication including free iPhone, Nokia, Blackberry and Android Apps. Smartphone alerts can be setup, ensuring no incoming enquiry is lost. Handy for those actually working and not able to sit next to their PC all day…
Blend in Some Traditional Things
We recommend automotive clients augment this low cost online e-marketing with direct mail postcards. (Yes, there is still a place for print). It’s been proven that sending out monthly or quarterly offers to existing clients by email and postcards together, increases reponse rates and monthly sales by 15-25%
Our Complete Automotive Marketing Package
Automotive Businesses need more than just a website. We offer a more complete, guaranteed-to-work 5-piece online marketing package that includes:
1. Mobile & search-optimised website that owners can update themsleves
2. Simple ecommerce tools allowing client bill payments and online sales
3. To be found online via local Directories and Google Maps listings
4. Mail marketing (print+online) to promote offers to existing clients
5. Simple lead and customer management system to keep track of it all
We try to make it all VERY EASY and AFFORDABLE with various low deposit, flat-rate monthly packages to suit any automotive industry business, large or small.