We’ve seen a stream of sites where the most recent WordPress core update is breaking the site. Issues around media (upload errors), sliders, even WooCommerce editing problems. An outdated, incompatible theme is the most common problem, although specific plugins like visual composer can be an issue too.  Those using various Themeforest or old Divi themes are the worst affected. Even some hosts running old software elements can cause problems for WP4.5.

Best Quick Fix for WordPress 4.5 problems

For many this chore of updating site theme, plugin or hosts files is not always easy or quick, especially if the website was built by a third party. Just getting the needed updates, if even available, often takes time and expense. Some  we know updated all their themes and plugins, yet the problem remained!

The best quick fix is to revert the site back to v4.4 and all will be well. But how? There is no revert to an older WP link or function. No magic plugin either. Without a full backup of the old site available, this chore can only be done manually by a developer replacing various files on the host.

Our manual file replacement option is safe, quickly getting the site back on line until the required theme or other updated files are available. Remember too that WordPress 4.5 was primarily a feature, not a security update, so running the older WordPress 4.4 for a while won’t cause any major issues or concerns. Then, you just have to resist the temptation to click that update link and ensure the WP auto-update is disabled. 

For those having these issues, just fill in the form below and we can sort it quickly.

Search engines love speedy sites, as do visitors. Site speed is one of the key factors that determine whether you get a decent placement in Google search results. On top of that, it’s also crucial for user-friendliness and getting a good conversion rate.

Slow WordPress sites are quite common now

But, WordPress business websites are not inherently fast. They’re typically 50-70% slower than most others. Yes, Google ‘prefers’ WordPress over other sites due to the clean url structure and frequent content updates. But a slow site can undo all this and result in a below average ranking. And the speed problem is NOT due to WordPress itself. It’s what inexperienced designers add to WordPress that cause all the issues.  It’s not the tools, but how we use them… 

The goal should be a complete page load in under 5 seconds with something appearing in under 2-3 seconds. And every second counts. An Aberdeen Group study showed an extra 1-second page load delay caused a 7% decrease in conversion rates and 11% fewer page views. Also, it had 25% of visitors abandoning business websites after waiting just 4 seconds to load.  For eCommerce sites, expectations are higher with 40% abandonment after just 3 seconds with little showing.

A typical industry example and case study we use to illustrate what can go wrong with WordPress sites is the agency-designed site www.palmers.co.nz.

It is nice looking with new promotions each month. But this Palmers site has a massive 15 seconds initial load time –  twice this for mobile viewers. This slow speed is likely killing their traffic, Google ranking as well as annoying visitors. (Ref mobile speed test results).  Oddly, they don’t seem to care. This site is just a pretty branding exercise, not for selling.

Results from a recent repair job

Let’s look at the results for a small business WooCommerce site hungbythread  Based upon a popular 4.5 star US$59 themeforest theme, the complaint was a very slow site, various site errors, resulting in very little traffic or sales the previous 12 months.

The original web designer had no answers. Designers design, they don’t know how things work. It did look amazing, but performance terrible. Our testing showed an unacceptable 26 second initial load time, enough to scare off visitors and Google. We see this problem a lot from those using pre-built themes. Yet in our case, after just a days work, we reduced the load time for this theme and site down to under 4 seconds and put in place systems to keep it fast. Before/after test report links below…

• Before test results  (26 seconds)
• After tuneup test results   (4 seconds)

We obtained similar dramatic improvements on a large, extremely complex website Whatnow TV. Was up to 20 seconds loadtime and regular crashing, now almost instant loading and stable.

Slow Website or WebHost?

In around a half of our site tune ups, we discover that the host is also a significant factor, aside from the site optimisation issues. Cheap shared hosts (like openhost; crazydomains), even some ‘cloud’ varieties are not only slow, but leave your site more open to being hacked. If your site is slow, then Google is slow to index it and then gives you a lower ranking. Even speciality WordPress hosts like WPEngine have limitations when used here in NZ. Amazon’s popular EC2 scalable cloud host service, discussed in the video below, is another poor choice here if highest speed, Google ranking and sales is the goal.

[youtube id=”TPFvR5Ql_LQ” mode=”normal”]

The above is a 2 min extract from the developer conference. The full 15 min talk is here.

Yet a fast site is essential for visitor engagement, higher traffic and sales conversions. Yet too few WordPress sites owners review their site performance as a client would. Like Palmers, their focus is how pretty it looks and if it has the right message or branding. Sometimes I’m told there’s no money left in their budget for a days tuning work or a faster host to accelerate their site. All their money has gone into the visual design! The end result is a very pretty, but incredibly slow, unreliable website that is easily hacked.

Imagine if you purchased a paper or magazine and it took you 10-40 seconds to open the first page? You’d likely demand your money back from the designer and publisher. It’s a strange world we live in…

p.s. Will AMP (Accelerated Mobile Pages) save us?

A slow site is most obvious on mobile devices when you’re away from a Wifi or 4G connection. The current buzz is on AMP technology. Although still in development, there is promise. But AMP may compromise some features we expect, like the ability to place ads, add some analytics, special effects or functions etc. WordPress SEO guru Yoast wrote a good article on it last year explaining the benefits and issues.

However the good news is that you don’t necessarily need to employ AMP coding practices to have a fast mobile experience today. AMP is not a magical, cure-all technology. A fast site for mobile or desktop still comes from good clean coding, optimised content and most importantly, a fast host…

Want a faster site and better SEO? Call us or fill in the form below…

Website visitors tend to care more about speed than all the fancy visuals or features web designers love to add to their clients websites. Additionally, Google rewards a fast site too with a higher search ranking. Yet site speed is largely overlooked by website owners until it becomes obvious there’s something wrong…

Page Abandonment

Some facts – An Aberdeen Group study showed a 1-second page load delay caused a 7% decrease in conversion rates and 11% fewer page views. Also, it had 25% of visitors abandoning business websites after waiting just 4 seconds to load.  For eCommerce sites, it was 40% abandonment after just 3 seconds.

There are tweaks with content and caching that will speed up sites. But few realise a WordPress websites top speed, stability and security is largely determined by the host used, not just the plugins added. The host server, which is the engine that publishes your site to the world, is the real key to sustained high speed, reliability, even ranking. (Reference)

Some host industry background and a tutorial

Hosting is a competitive, volume-based business. It’s largely unregulated. Countless, unsubstantiated claims are frequently made on performance and suitability. Even some big names use snake-oil sales techniques and half-truths to entice. There’s often doubt upon the technology employed, where sites are hosted or supported from. Unlike other professional IT services, there are no standards or qualifications needed to sell [or resell] hosting services.

The sector is unstable, under constant ownership as well as technological change. For example, one $49/mth local host we used and recommended for years was unexpectedly sold to a large [Auzzie] company a while back. It turned bad within months as the new owners sacked support staff and more then doubled the number of users on each server, to reduce prices; boost sales. They knew most people, lacking knowledge, buy on price. A ‘good deal’ was what improved sign ups. Clients would just ‘assume’ it would still be fast and reliable. 

1. This Shared Hosting – What is it exactly?

You’re sharing a hosting server with others, yet they’ll seldom say how many. Our tests indicate it can range from just 100 to 2,000 with 500-700 being common. However the cheap plans from godaddy, hostpapa, openhost, crazy domains and several other big names have over 1,000 per server. This is why they are cheaper, have better deals and become popular. Yet it also explains why they will be slower and less reliable. Cloud systems do complicate calculations, since several servers can now work in a cluster. However, the regardless of the technology, the lower the monthly cost, the more people will be sharing the same server(s) – Hence needed resources available to run your own site or sites is less. A lot less.

2. Hosting Truths – Beware the ‘Unlimited’ scam

Unlimited hosting – These are the popular $5-35/mth shared [or reseller] hosting plans. Some are good, most bad. You’ll get erratic speed, more downtime, less security, use old hardware, outdated software. Yet the host sales pitch always includes comforting words like business hosting, ‘cloud’, scalable, WordPress-optimised, fast, secure, guaranteed, unlimited space, domains etc.

Remember, these packages are conjured up by marketing people. ‘Unlimited’ is easy for them, done in software and costing them little money. There’s few user benefits of unlimited as most sites only need finite disk space, domains and databases. But ‘unlimited’ is obviously a far better sales pitch and people mistakenly believe all resources are unlimited and will let them grow.

This means web designers, developers and even IT people, who you’d think would know what makes a good host can be lead astray by the hype and vague promises. That feature list tells us little. Whether it’s 5GB, 20GB or unlimited space or 1, 5 or 10 domains has no effect upon the speed. Guarantees or claims of ‘300% faster’ or ‘cloud’ are quite meaningless, telling us nothing. We just don’t know the speed until we sign up and then try it out. This is always the issue. But what about hosting reviews?

3. Those Hosting Reviews – Fact or Fiction?

Host review sites unfortunately don’t tell you much either, other than the cost, features and some biased, uneducated opinions. Popularity is listed but is more a case of the blind leading the blind, or just better marketing by the company. Any good reviews may be from those not even using WordPress, but simple html sites than use fewer resources. WordPress, especially busy ones need more than most other sites.

One reviewsite we found listed 9 local providers out of 20 locals we know of. Yet all except one of those reviewed are on my banned host list. Most notably the top 3 (right) should be avoided, for reasons mentioned earlier.

The review site did say comparisons are primarily around price, features and support. But understand that speed, even security, is not really a ‘feature’ and therefore seldom part of the review. The 99.9% reliability they all boast? That’s up to 100 minutes downtime per week, or over 80 hours per year! A 99.99% uptime figure (under 10min/week) is better for business, but isn’t easy to achieve on a small budget. But uptime differs from speed. To get both is rare with shared hosting, although the common sales pitch implies you get both. Speed is relative, but can be measured, discussed below.

We’ve known some clients insist upon using Amazon EC2 hosting, which boasts multiple features, including auto scaling. But this feature only affects reliability and ability to take on more load. Amazon EC2 host offerings we’ve found are some of the slowest and worst value available, proving it’s easy to be taken in by all the sales hype and promises made. And we’re not knocking Amazon. Many of their other cloud services are stunning, just not their webhost offerings.

Most people mistakenly think all hosting is the same and going for the best deal is safe. It isn’t. In fact as a general guide, the more popular a host company and the cheaper their price, the more problems you’ll have around performance. Mid-sized, less well-known companies, tend to do better in speed, even support.

4. Cheap shared hosting – How much power do you actually get?

But how much ‘horsepower’ do you get for your $10/mth? Very little. Our tests indicate that these cheap shared hosts allocate less CPU resources than you’d get in say, an old smartphone or an 8-yr-old PC. Additionally, the software running on cheap accounts is likely the same vintage as Window XP, which explains why some hosts have more security problems and get hacked more often.

CPU processing power is drip fed to each account in a very controlled, measured manner. Bluehost is at least honest enough to call it CPU Throttling. But beyond the power gripes, shared is inherently less secure. You’re more likely to be hacked by other accounts on the same hardware. This to me is the main reason shared hosting sucks and why businesses or eCommerce sites especially should avoid it.

This lack of power directly affects your website speed. Even adding or updating plugins or WordPress are more likely to break something too, needing a support call. Yet the most common complaint is how slow WordPress runs when editing or updating content. Not good if you’re a blogger. The use of caching or CDN options helps speed for normal site visitors, but not site editors or contributors. These tools are often just band-aids addressing the symptoms, not the root cause, being a simple lack of host power.

Looking to run a high traffic site or blog? Lacking raw power means as little as a dozen people visiting your site at the same time could overload it! Some hosts provide a ‘resource meter’, telling you how many times today you may have run out of allocated CPU and precious I/O resources when too many visited your site.  However there are online tools we can use to test site loading, discussed later.

Of the countless shared host packages we’ve seen, the standout is the gogeek account from Siteground. It includes SSL certificates and has ample resources compared with others in this price bracket. Support and forums are good too.

5. Beyond Shared Hosting – Private Servers

A modern, high speed VPS (Virtual Private Server) is a huge step up in hosting and should be the default option for all business or eCommerce sites where speed, reliability and security is critical. A good VPS has 10-20x more CPU resources available, runs later software, maybe using fast solid state drives (SSD). Ordering a VPS takes some skills, more like purchasing a new, high spec $2000 laptop where you’d specify CPUs, RAM, disks, software etc. This is quite unlike shared where you’re buying totally blind, reliant upon another’s bogus claims and promises made.

Countless provide VPS hosting, some appearing cheap, but these you’ll have to learn to do more yourself, installing the needed apache software, or employ someone (like us) to do it for you. And contrary to all the hype, any ‘cloud’ options seldom helps website speed and should initially be avoided.

If setting up your own VPS seems too costly and/or complex, then Inmotion hosting out of the US have some superb value, pre-configured managed plans. No geeks needed. The US$29.95/mth VPS1000 is fast, safe and incredible value for money, saving approx 50-70% over local equivalents. Ideal for business as well as those running busy blogs or eCommerce sites.

Beyond InMotion, we love the more flexible cloud offerings from Siteground. Ideal if you’ve several sites to run under the one account. We normally do a custom configuration best suited to the client needs which typically works out at approx $100/mth.

If local NZ hosting is key and you have more budget, then a custom VPS/Cloud config from vpscity.co.nz is best. But some care and expertise is needed to get the right options. Powerful, but not for the beginner…

6. First clue – Check your Website Speed

An noted, a slow website has many causes, but the host is the biggest single factor. Yes, caching plugins help, but are just a band-aid, primarily designed for high traffic sites, not to overcome lack of raw power. In some cases caching can generate new problems and never boosts site editing speed.

Yet high speed is the one thing site visitors (and Google) appreciate. A display time of under 2-3 seconds is best. Checkout your website at webpagetest.org   Speedindex is the best indicator and a figure of under 3000 (3 seconds) is the goal, with 1400 ideal, achieved by the top 10% of websites. (Ref)

Webpagetest is the best one for here, since you can specify a test from Wellington. All others (like pingdom, google etc) can only test from the US or Europe so are less useful. N.B. Any Pagespeed figures seen should be ignored as these are unreliable and meaningless. 

7. Second clue – Check your site and host under load

This is a different test from the speed one and tools like loadimpact can help determine at what point your host will fail when too many visitors arrive at once. Load testing is very important if you anticipate a lot of traffic and site updates. This free test loads it to a modest 25 visitors at once which should be fine for most small business sites and a good shared host should be able to pass this. The green line on the chart is the one to watch. It can start high, then ideally drop down and stay relatively flat to the end of the test.

Summary of problems found with cheap hosting

1. Slower, since CPU resources are shared with more sites
2. Less reliable, more daily/weekly downtime, more errors
3. Harder/slower to update content, plugins, do backups
4. Reduced Google ranking, visitors and conversions
5. More likely to be hacked or infiltrated

9. Good Support – How Important?

The thing with support is that you shouldn’t need it often, perhaps a few times a year. A well powered, well configured host just keeps going and odd issues quickly fixed. Excessive support calls is a sign of deeper problems on the host itself, being too underpowered, or specific WordPress site issues.

However, established companies have variable abilities. Like the hosting provided, there’s no way to know until after you sign up and need it. Some understand WordPress, providing good forums, others know little. The good ones offer several ways to make contact like a webform, email, phone and my favourite, 24/7 online chat support facilities. To avoid disappointment, I just assume all host company support and services are bad until they prove otherwise. 

Lastly, a note on shifting hosts. This process alone is not without significant problems, often taking amateurs, even web designers, a lot of time to sort out, even if they have a suitable backup plugin. Then, the host you move to is most often little better than the last. This situation is not uncommon.

Time for a Performance and Hosting Review?

As independent WordPress engineers, we can help with

• a full review of your website performance.
• Carry out onsite performance optimisation
• Help select a faster, more reliable hosting package
• Assist with the transfer, be it to a NZ or offshore provider
• Add in security, backup, performance monitoring tools
• Provide a before/after speed test and report.

We match you up with a host that is best suited to your needs, be it low cost shared, or a high powered VPS (private server). We also put it under your own name and control – No longer are you beholding to any website designer, developer or IT person, or even me. You own it, but we can step in to mentor you and assist when needed.

To learn more on hosting, read our article ‘the honest truth about hosting‘ on our meetup group website. It explains the differences between shared hosting, reseller packages, VPS and dedicated. It also lists the hosts we love and the ones we hate.