There’s lots of reasons websites don’t work well. Poor design, bad coding, poor content and too little attention to what Google wants in a site. Yet upgrades are often deemed unnecessary by some, too costly. Instead of online, another option is to hire a salesperson, who’ll focus upon finding new customers. After all, it’s what businesses have done the last 50 years.
But another person, especially to a small business, is a huge overhead costs and a huge risk should the wrong person is hired. It seldom costs less that $70,000 a year by the time all related costs and sales commissions are factored in. That’s an average of $5,800 per month!
Forget the technology – Think about How to Sell
Here’s another more practical, ‘less geeky’ strategy. What if that same (or less) money were spent on online marketing and sales? e.g. A business blog, SEO work, email campaigns, an e-storefront, AdWords etc, together with some good old fashioned follow-up techniques from the 60s. The answer may surprise.
Here’s an old audio clip from veteran marketing guru Winston Marsh in Australia. Winston works with all media channels. Here’s his view on how the internet can be better used by small business. It was recorded a few years back, but the tips and strategies are still valid today. Even more now, as the internet is such a major part of the sales process.