We know WordPress, having built hundreds of sites since 2007. Today, with ample themes available, building a nice looking site has never been easier. But few live up to expectations, getting little search traffic and generating few business leads. This is where we can help. Speed is always the first thing we look at, since WordPress sites are often 2-3x slower than most others. And with Google now downgrading the ranking of slow sites, the benefits of using WordPress are greatly reduced, even if your site or theme is claimed to be ‘mobile responsive’…
The best testing site is webpagetest. (Note Googles own site speed tools are woefully inadequate and misleading). An initial load time of under 5 seconds and a speedindex figure of under 3000 is the ideal. Anything greater than this is adversely affecting your site traffic, visitor engagement and your Google search ranking. We wrote about this in an earlier blog article. Note it’s not just site design, theme or content causing the problem, but often the cheap and nasty host you’ve chosen.
WebSite Speed – How long will people wait?
Studies tell us that 57% of consumers will click away it they have to wait more than 3 seconds for a page to display. A typical industry example of how bad is can get is www.palmers.co.nz taking up to 18 seconds to display. Over 40 seconds on most mobiles. Sadly it’s been like this for over 2 years. It’s also obvious to us why it is slow and how to fix it. They’re not interested.
My web designer or agency will sort it out
This is what business owners tell us and believe, but seldom occurs. We’ve found most web designers, agencies and SEO people are at a complete loss to resolve these sorts of technical issues. In fact most of the special features they use to make a site visually attractive, will slow it down as in Palmers case.
Let us provide a performance makeover
We instinctively know why sites are slow and often poorly ranked. Typically we can at least double site speed often within 48 hours. In one case we improved an image-intensive site speed by 10x! (Data right). We also provide detailed, independent before-after speed results and a Google search ranking summary.
SEO tweaks and building subscriber lists the next priority
Once we’ve sorted out the site speed and check the mobile aspects, we review the other tools the site needs to be better loved by Google and site visitors. As well as content and various structural improvements, this work may include adding specialist premium plugins like Gravity Forms Pro, Optinmonster (or similar), Yoast SEO, analytics toolsets and others, each one expertly configured.
N.B. This speed improvement package is not a ‘re-branding’ or design makeover. It does not include big changes to the site content, colours, logos, layout or branding elements or mobile-responsiveness updates. Our focus is on site coding, speed and functionality, to dramatically improve site performance, lead generation and search ranking potential. Very important, right?
Unsure? Questions? Just fill in the form below and we’ll call and discuss.